2023-2024

Product UX Director & Manager

Responsible for driving the overall UX Direction for Battlefield 2042 LIVE, including in-game player communication and QoL improvement priorities for UI.

Accountable for leading and managing the UI team (including UX, UI Art, and UI Script) - providing the right motivation, understanding the needs of an individual, and helping people grow and achieve their goals.

2022-2023

Product Owner - Soldier Experience

Leads a cross-functional team focusing on Core Gameplay. Drives an agile scrum process to deliver core gameplay features for Battlefield 2042 LIVE.

2022-2023

Lead UX Designer

Responsible for driving the UX/UI process in the "Game Loop" team, focusing on core gameplay features - from when a player enters a server to end-of-round.

2015-2024

Senior UX Designer

My main focus as a UX Designer has been the in-game loop - from when a player enters a server to end-of-round. As a designer, I've always been in tight collaboration with multiple teams and stakeholders and I'm a firm believer that cross-functional collaboration is the key to a successful result.

With a strong understanding of the technical aspect of game development (being a former software engineer), I’m able to design features with technical limitations in mind. UX Designer in three AAA titles - Battlefield 1, Battlefield V and Battlefield 2042.

2013-2017

UX/UI Scripter

Having a huge interest in both the technical and visual side of development, I was an important bridge between code and design when I took on the role as coder/technical designer by doing visual scripting. Scripter in three AAA-titles - Battlefield 4, Battlefield 1 and Battlefield V.

2012-2015

Software Engineer

Implemented a pre-simulated particle system in Battlefield 4 during my internship. Got hired as a UX Software Engineer during Battlefield 4 and during Battlefield 1, I was part of the Online engineering team.

2009-2012

Web Developer

Creator and founder of drinkmixen.com - a drink/bartender community. I have also helped out with various designs and logos for online stores and gaming communities.

I redesigned the online store and logo for datorbutiken.com as well as bios.se

2007-2012

M.Sc in Media Technology and Engineering

Media technology was the perfect match for me as I was interested in both tech and visuals. Math, multiple programming courses, design patterns, computer graphics and advanced game programming combined with graphic design and communication, agile usability and advanced web design resulted in broad knowledge moving forward in my career.

2004-2006

Professional Gamer

I had my mind set to become one of the best Counter-Strike female gamers in the world. After two years I'd reached my goal. This led to a lot of sponsorships and eventually the possibility to be part of a 10-episode TV show called "Play Us" which aired worldwide on MTV during 2008.