Senior Producer

Works closely with the Executive Producer and Creative Director to help drive an executable strategy within our team and help foster a development culture where continuous feedback, support, and empowerment are key.

Performs as the Head of Product with ownership of end-to-end launch of product features (game, launcher, companion app, etc).

Member of GOALS Management team.


Product UX Director & Manager

Responsible for driving the overall UX Direction for Battlefield 2042 LIVE, including in-game player communication and QoL improvement priorities for UI.

Accountable for leading and managing the UI team (including UX, UI Art, and UI Script) - providing the right motivation, understanding the needs of an individual, and helping people grow and achieve their goals.


Product Owner - Soldier Experience

Leads a cross-functional team focusing on Core Gameplay. Drives an agile scrum process to deliver core gameplay features for Battlefield 2042 LIVE.


Lead UX Designer

Responsible for driving the UX/UI process in the "Game Loop" team, focusing on core gameplay features - from when a player enters a server to end-of-round.


Senior UX Designer

My main focus as a UX Designer has been the in-game loop - from when a player enters a server to end-of-round. As a designer, I've always been in tight collaboration with multiple teams and stakeholders and I'm a firm believer that cross-functional collaboration is the key to a successful result.

With a strong understanding of the technical aspect of game development (being a former software engineer), I’m able to design features with technical limitations in mind. UX Designer in three AAA titles - Battlefield 1, Battlefield V and Battlefield 2042.


UX/UI Scripter

Having a huge interest in both the technical and visual side of development, I was an important bridge between code and design when I took on the role as coder/technical designer by doing visual scripting. Scripter in three AAA-titles - Battlefield 4, Battlefield 1 and Battlefield V.


Software Engineer

Implemented a pre-simulated particle system in Battlefield 4 during my internship. Got hired as a UX Software Engineer during Battlefield 4 and during Battlefield 1, I was part of the Online engineering team.


Web Developer

Creator and founder of drinkmixen.com - a drink/bartender community. I have also helped out with various designs and logos for online stores and gaming communities.

I redesigned the online store and logo for datorbutiken.com as well as bios.se


M.Sc in Media Technology and Engineering

Media technology was the perfect match for me as I was interested in both tech and visuals. Math, multiple programming courses, design patterns, computer graphics and advanced game programming combined with graphic design and communication, agile usability and advanced web design resulted in broad knowledge moving forward in my career.


Professional Gamer

I had my mind set to become one of the best Counter-Strike female gamers in the world. After two years I'd reached my goal. This led to a lot of sponsorships and eventually the possibility to be part of a 10-episode TV show called "Play Us" which aired worldwide on MTV during 2008.



  • Drive UX and Product direction
  • Lead cross-functional teams
  • People management
  • Large Scale Development & Processes
  • Communication & Feedback
  • Collaborations with multiple teams & stakeholders
  • User flows
  • UXR
  • Game engine
  • Competitor Analysis
  • Concept sketches
  • Wireframes & Mockups
  • Style guides & Pattern Library
  • Low to high fidelity Design & Prototyping
  • Rapid prototyping



  • Adobe XD
  • Figma
  • Photoshop
  • Illustrator
  • Lightroom
  • Visio
  • Balsamiq
  • Blender
  • Sketchbook
  • MyPaint



  • C / C++
  • Ruby on Rails
  • CakePHP
  • Jinja
  • JavaScript
  • HTML / CSS
  • LaTeX
  • Scripting (visual)


Speaking & Media

  • Battlefield V LIVE Reveal
  • Battlefield 1 World Premiere
  • EA Global Town Hall
  • Netlight EDGE Conference
  • Battlefield DEV Talks
  • The UX Conference
  • Swedish Game Awards
  • Leet Speak
  • The Great Journey - Friday Stories
  • DataTjej
  • Metro
  • Alla Studier
  • Dagens Industri
  • Svenska Dagbladet
  • Hemnet & Oscar Properties
  • Sveriges Radio
  • Aftonbladet LIVE
  • Arbetet.se
  • Sweden.se
  • Analys Sverige